Brand assets · 29 August 2026
The tab icon is already live. The Instagram files below are built and ready, they just need uploading from your phone. Every one is on the V2 gold and steel green system.
The words on the pinned covers are placeholders. I could not read your live profile: Instagram needs a login, and the Meta token is missing the instagram_basic scope. Send me a screenshot of your profile and I will swap in the real wording and re-deploy this page. Everything else here is final.
01 — Shipped
The site already pointed at a gold mark, but browsers ask for /favicon.ico on their own and that file was still the retired blue HV. That is why you kept seeing the old one. It is now a real multi-size icon, 16 through 128, so nothing gets a blurry downscale.
The retired blue mark, near invisible at 16px
Gold HV on the steel green ground





02 — Instagram
Same shot as the video card on the site, cropped to head and shoulders and lifted a touch so it does not go murky at 90px. One thin gold hairline round it, set inside Instagram's own circle so nothing gets clipped.

Instagram shows this at four sizes. It has to hold up at the smallest one, which is a 32px circle next to a comment.




03 — Instagram
Photo behind, words on top. Each file is 1080 by 1920 so it works as the reel cover, and everything that carries meaning sits inside the centre square, because that is all the grid shows. The photo is desaturated and exposure matched so the three read as a set instead of three unrelated stills.
The full 9:16, with the grid crop marked. Nothing important lives outside the line.



04 — Instagram
Same treatment as the pinned covers, one word per circle. The word is measured and fitted to the circle rather than sized by eye, so nothing gets clipped, and the exposure of every photo is normalised so the row does not have two bright ones jumping out of it.




























05 — The alternative
Built first, before you asked for photos. Cleaner and more legible at 64px, but it says nothing about the business. Here if you want it.
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